La Crosse Exclusive! Pro Image Sports

LA CROSSE WI- We are pleased to announce the opening of Pro Image Sports at the Valley View Mall in La Crosse, Wisconsin.

This is another new store for Paul Shillingstad, and marks the second new store he has opened in the last few weeks alongside the NCAA specific University Sports store he opened in Iowa. He is also in the midst of upgrading his Joplin store in Missouri. Paul now has 11 total stores!

“This business is still fun for me,” says Paul. “I’m excited about the new store in La Crosse.”

The Valley View location offers a great opportunity as it is a 3,000 square foot store with a prime center court location, and is the exclusive official sports apparel retailer in the mall.

“Paul does a good job in being selective and patient,” says Ryan Laws, President of Pro Image Sports. “This was a good deal and became really good when a complete mall exclusive was negotiated. His stores are always the best licensed sport stores in his malls, but won’t hurt that he will be the only.”

All of us at Pro Image Sports want to congratulate Paul on his latest stores and wish him more success in the future!


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