Check out the link below to an article about the direction the NBA is taking in marketing it’s marquee players. The NBA is having players from certain teams have their nicknames on the backs of their game jerseys instead of their last name. I think this is a cool idea that will please fans who will undoubtedly be seeking these jerseys for themselves.
Contact Pro Image Sports in February to pick up yours!
What do you think?
http://www.cbssports.com/nba/eye-on-basketball/24395654/sneak-peak-at-the-heat-and-nets-nickname-jerseys
